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Web site promotion and optimisation
Done correctly, web site promotion can produce a continual
supply of customers directly off your web site.
If your web site is nothing but a 'contact page' to visit
IF a customer happens to type it in from a letterhead then
you have lost a huge opportunity.
It is our experience that most people feel the web site to
be the last thing on their list of important jobs and yet
this IS something that you should pay as much attention to
as traditional methods of customer acquisition, such as direct
mail and sales calls.
Think of it this way:
A potential customer who visits your site is there for a
reason. That reason is generally that they directly searched
for a product, service or information on the net and the result
has been a link to your site.
This then gives highly relevant visitors to your site, because
they have already 'qualified' their intention before visiting
you - i.e. they want your information, product or service
or at least have an interest in it.
'Create your website' allows you to add, edit and delete
your site at will so that you are able to show off your business
services and products to the best effects and keep them up-to-date
- meaning your site is more likely to turn those hard earned
visitors into customers!
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