Make the content

Useful page types for a site.

FAQs
often these might not be frequently asked questions because you are just starting out, but to start with may be a result of you pulling the sales process out of your head and onto paper.

By doing this you will pose yourself relevant questions to the sales process and (hopefully!) the answers that you would need to give to your customers. These can be a good basis for frequently asked questions in the absence of any trading or product history.

This is not simply an exercise in building large numbers of pages however, as an FAQ section will do a couple of things for your site.

1) Showing your knowledge of a product or process through FAQs will help to build confidence in your site (as well as making the site more professional by adding extra pages and giving a feeling of a more established company.

2) They will help to avoid time wasters - you can often point to the FAQ next to any e-mail or contact us pages or response forms and ask that customers visit these with any questions before coming to you.

One of our early customers was a shoe company who managed to wipe out 90% of their unnecessary e-mails by having the FAQs clearly visible from their contact page - read these first was the comment on the page. This significantly cut out time wasters and improved customer conversion rates.