Make the content

Useful page types for a site.

Customer recommendations
Get these wherever possible - this is all part of the online sales process. When you have dealt with a customer and they make a complimentary comment about your service, ask them politely whether they can put it in writing to you. Alternatively, if they have already made a good comment about you, which happens surprisingly often if you do a good job, immediately ask them whether you can use this in your web site promotion. Where do you put these. It is good to dot customer comments around the site (provided they are good!) but having a special page with customer feedback does two things,

1) it focuses the attention of visitors to the fact that they are likely to get a good service from you and

2) it allows you to produce another page as you strive to provide a site of more than a few pages!

Click here for a selection of examples of real customer feedback.