Make the content

Useful page types for a site.

Response form - Much more important than just having an e-mail address link, a response form allows you to get an immediate response from your visitor. In general, we find that there are as many response forms sent to us as we receive phone calls.

With an e-mail link on your web site you will cause their e-mail client to load. This does two things. Firstly, it breaks their interest with your site - an e-mail client loading is an interruption to the process of viewing your page, as it actually puts an obstacle in the way of seeing your page. Secondly, the person then has to compose an e-mail message. This relies on them not being too busy to do so, having all the relevant information to hand and not then getting distracted in the process or losing interest.

What is so good about a response form then?
It stops customers losing contact with your site - they can fill in their information directly online on the web page without an e-mail client loading

You can ask them relevant questions to get the information that you require

You can in many cases 'demand' certain information is given - make it mandatory in order for them to respond - this can be useful for collecting a couple of methods of contact such as phone, e-mail and other information If you ask correct questions, presented so that you have enough to quote from immediately you can reply immediately. You would be surprised at how many forms actually go unanswered by companies - getting your reply in quickly can land you the job.

It allows you to KEEP the customer on your site or send them to another useful site afterwards by having a thank you page that the form auto diverts to after submitting.

It allows you to try to illicit further and more immediate response by leading them to a special offer page or saying why not call us if you have an urgent need.

To see an example of a response form, click here.